Silver Hayes is a new area of Glastonbury Festival. The team wanted to extend their reach to inform festival goers of their existance.
They wanted to encourage people to share their experiences on social networks, and they did, in their thousands. Around the site were big screens, and in between artists on stage, the screens were used to display an AwesomeWall.
Social mentions of Silver Hayes increased exponentially year on year.
- Social mentions increased exponentially
- Increased awareness of Silver Hayes